Shane Delia partners with Mercedes-Benz Vans to launch the Biggie Smalls Food Truck
Melbourne chef and owner of Maha Restaurant and Biggie Smalls, Shane Delia has created the ultimate food truck in partnership with Mercedes-Benz Vans, taking the Biggie Smalls brand on the road and bringing his signature ‘kbabs’ to the masses. The Biggie Smalls Food Truck is hitting the road today with the first stop being a launch party at the Queen Victoria Market from 12.30pm-2pm. Shane and the crew will be giving out a free Dirty South kbab with fried chicken, lettuce, and pickled onion to the first 300 people. Shane said the truck has presence and truly reflects the Biggie Smalls brand.
“We were able to bring the brand to life with the design of the truck. We have incorporated LED/neon lighting and speakers, truly taking the Biggie Smalls experience on the road. We spent time looking at all types of food truck designs to see what worked and what we could improve with our design, we have created a truck with a differentiated order window and delivery window in an effort to reduce wait times and customer confusion at events.”
“Having used a Vito for the past year, I know how reliable these vehicles are. This truck is an extension of my business in the truest sense, so I need quality and performance that I can rely on. We have the option to cook varied menus and dishes given the features which mean we can show up in the non-usual places and will have a heavy focus on private events. After we launch at the Queen Victoria Market you’ll catch us at the Food Truck Carnival at Moonee Valley over the labour day weekend.”
Mercedes-Benz Vans Australia/New Zealand Managing Director Diane Tarr said we worked with A & B Food Truck Outfitters and the Mercedes-Benz Vans team to bring our vision to life.
“Throughout the build our focus was always to deliver a food truck which aligned to Shane’s vision, but also maintained the safety standards and car like driving experience expected of a Sprinter Cab Chassis. When Mercedes-Benz Vans builds something we want to make sure our customers are driving away in a safe and functional vehicle. I think we have definitely achieved this with the Biggie Smalls food truck”
Frank Rusitovski from The Australian Mobile Food Vendors Group (AMFVG) said it’s encouraging for the industry that a huge brand like Mercedes-Benz Vans has partnered with Shane to build a food truck and are offering this product to any vendor in the market. This is another sign the food truck industry is moving from strength to strength.
Membership of the AMFVG has grown in the past three years from 30 members to almost 500, with no indication things will slow anytime soon
Food Trucks are now a major part of Melbourne’s culture, they represent, local, fresh, fusion, authentic and hip, providing a new social dining experience, this new form of dinning has been driven by consumer demands. We are seeing the rest of Australia take notice of Melbourne and embracing the food truck movement.
“Whether it’s wagyu burgers, gourmet doughnuts or fresh salads, your offering needs to be delicious, unique and cost appropriate, that’s how we became a success, offering something different,” Frank added.
For more information on where the Biggie Smalls food truck will be visit: http://biggiesmalls.com.au/
For more information on customising your own food truck go to: http://www.mbportmacquarie.com.au